Gunpowder, Inc. reported forming an executive leadership team, promoting Carie Breunig to the chief operating officer, Leah Berg to president and Caitlin Conley to vice president of finance. Agency Founder Ryan Chuckel will remain in the CEO role.
“Carie, Leah and Caitlin have been instrumental to the success of Gunpowder and are now stepping into roles that will guide the direction of our agency over the coming years,” said Chuckel. “We are establishing a more intentional approach to leadership—one that allows me to focus on growing the business while putting key leaders in position to manage the work and our people…With these changes, we are well positioned for long-term growth.”
Chuckel has more than 25 years of experience leading strategy and idea development for brands and companies, including MillerCoors (now MolsonCoors), Wrigley, GoPro, Kraft Heinz, and McDonald’s. In 2015, he started Gunpowder, Inc.
Breunig has 24 years of marketing and communications agency experience, serving large-scale consumer brands, including Costa Sunglasses, GoPro, Optima Batteries, Southwest Airlines Vacations, Cousins Subs, Schneider National, Nestle Healthcare Nutrition, Thor Industries, Pure Fishing, and Sitka Gear.
For 15 years, Berg has worked for brands including Northwestern Mutual, Sea Ray, Saucony, P&G’s Pampers and Luvs, General Mills, and Pure Fishing. She has spent much of her career in account management, including strategy and creative work.
Conley has spent the last 12 years helping businesses and marketing agencies run more efficiently and optimally for financial success. At Gunpowder, she has overseen accounting and business operations since 2019.
