Ammo, Inc., the owner of GunBroker.com, announced it is launching in-house marketing services to manufacturers and its Marketplace sellers on or about January 1, 2023.
To date, Ammo uses third parties to provide its DTC services, which do not have the non-identifiable consumer data that Ammo has—valuable to the targeted online sale of merchandise. The company’s new suite of services will support content creation, internal sales representation, customer service, and distribution.
Fred Wagenhals, Ammo’s chairman and CEO, said “The Market will see a series of initiatives from the company designed to increase market share and enhance shareholder value by leveraging the incredible reach of the GunBroker.com Marketplace.
“Bringing the marketing and data analytics services in-house to curate and make available to manufacturers and volume sellers is another step in building upon the incredibly valuable Marketplace asset.
“This is one of the many reasons why the Board and management targeted the acquisition of the GunBroker.com family of companies,” continued Wagenhals.
