GunBroker.com hired Allen Forkner as vice president of public relations and brand management. Forkner brings over two decades of marketing, PR and media relations experience to the role.

Before joining GunBroker.com, Forkner led the public relations team at Swanson Russell, a marketing communications agency focused on the outdoor space. He has also worked as the communications director to the Nebraska Attorney General and spent a decade as a working journalist.

“GunBroker has a great core marketing team, with long tenure and incredible dedication, that wears many hats,” said Beth Cross, chief operating officer for GunBroker.com. “We wanted a fresh perspective to help share all the accomplishments and assets GunBroker.com has to offer buyers, sellers and the industry. After meeting with Allen, he immediately understood our vision for the future. With GunBroker.com’s 25th anniversary coming up in 2024, we all felt Allen was the perfect addition to pay homage to the previous accomplishments and create future ones.”

In his new role, Forkner will be involved with media relations, industry partnerships, content partnerships, and various brand campaigns and relationship-building projects.