TFL Brands appointed Morgan Mulvihill, a 16-year veteran of Procter & Gamble, to lead GummiShot Energy Gummies as general manager. GummiShot Energy Gummies is the first brand to launch under TFL Brands and has expanded to over 4,000 convenience stores nationwide.

  • Before joining TFL Brands, Mulvihill was a senior brand director at Procter & Gamble, where she led media buying for its North America Home Care business, including strategy, planning, buying, and media joint business planning.

“Having worked on many iconic household name brands throughout my career, I’m looking forward to the opportunity of building a portfolio of brands at TFL Brands,” said Mulvihill. “I have a deep connection with the supplement category and believe in their ability to help consumers live healthier lives.”