Guidefitter, an online hub for guided hunting and fishing adventures, selected Gray Loon Marketing Group to be its media relations agency of record.

“Our services at Guidefitter are expanding to reach new audiences, and in order for us to be effective, we knew it was imperative that we partner with a modern and aggressive agency,” said Shayna Bane, Guidefitter’s director of marketing. “We are excited about this partnership with Gray Loon, and together we’ll be able to showcase Guidefitter’s many offerings.”

Gray Loon’s foundation is built on digital marketing, and will work with Guidefitter to develop a fresh approach, implementing public relations strategies to provide news in an ever-changing, interactive landscape.

“Guidefitter offers many great services that are beneficial to consumers, outfitters and outdoor manufacturers. Its vision is to reach a larger audience with the brand, and through Gray Loon’s experience in web marketing and media relations, we’ll be able to help the company attain its goals,” said Jonathan Harling, public relations director for Gray Loon Marketing Group. “We are honored to be awarded this responsibility, and look forward to working with Guidefitter to connect the brand with customers in new ways.”