Guidefitter, based in Bozeman, MT, has hired Beth Brennan as vice president of marketing. Brennan was formerly chief marketing officer for Go Fast Campers. Before that, Brennan lead marketing for Tepui Tents.
“I’ve been watching Guidefitter’s growth as it established its prominence in the outdoor industry and was excited to have the opportunity to jump in and lead marketing to help continue and accelerate that growth, especially at a time when the outdoor industry has grown rapidly since the beginning of the COVID pandemic,” said Brennan. “On the surface, Guidefitter first seemed like only a strong platform for outdoor pro purchase programs, but it now finds itself at an exciting intersection of e-commerce, the creator economy, and the outdoors, all of which have taken center stage recently in the US.”
“Beth brings strong brand building and demonstrated marketing leadership to us at a perfect time in our evolution as a company,” said Bryan Koontz, Guidefitter CEO. “I look forward to working with her and her team as we continue with the next phase of Guidefitter’s business strategy, helping brands deploy true outdoor professionals as powerful brand advocates through their unique expertise and content.”
