Gu Energy Labs named Verde Brand Communications as its public relations agency of record. Verde will work with Gu to help athletes unlock the power of nutrition planning to fuel breakthrough performances in endurance activities and beyond.
“Like our team at Gu, Verde is a group of motivated athletes,” said Adam Chamberlain, vice president of marketing, Gu Energy Labs. “Understanding firsthand the importance of what you eat before, during, and after athletic activities is key to being able to communicate Gu’s value proposition. Verde is a perfect partner for us. We’re looking forward to teaming up to execute some really exciting initiatives and deepen our connection to our community of runners, cyclists, triathletes and other outdoor athletes.”
Gu has taken a renewed focus on grassroots marketing in 2016, and believes Verde will only compliment these efforts further.
“Moving forward, Verde can help us directly activate our partnerships with local running, cycling and tri club athletes and race series. We look forward to racing and sharing these meaningful experiences together with the Verde team in the incomparable intermountain west,” said Chamberlain.
“Verde is so honored and inspired to be working with such an innovative leader in sports nutrition,” said Kristin Carpenter-Ogden, founder and CEO of Verde Brand Communications. “GU provides athletes with the nutrition needed to be successful and take performance to the next level. We’re excited to help energize GU by ensuring that more athletes understand the value of proper nutrition utilizing the proven and evolving GU product line.”
