GU Energy Labs appointed Lauren OConnor as its senior marketing manager. Having most recently served as senior marketing manager for Austin, TX based Trigger Point Performance, OConnor brings over eight years of marketing, public relations, and advertising experience to the table. Her professional background also includes a Director of Integrated Marketing and Social Media position at Pivotal Fitness, as well as Global Customer & Channel Marketing Communications Manager position with Hewlett-Packard.
We are thrilled to have Lauren on board as the new Senior Marketing Manager, said Tal Johnson, President and COO of GU Energy, Between her wealth of professional experience and personal passion for this industry and our products, we are looking forward to the creativity and direction shell bring to our marketing efforts.
As Senior Marketing Manager OConnor will be responsible for overseeing consumer marketing strategy, as well as implementation of PR, Social Media, advertising and media planning, consumer promotions, and strategic partnerships.
GU Energy Labs is a global leader and has over two decades of expertise in the industry, said OConnor, Joining the GU crew and helping continue their success through integrated marketing planning presents a unique set of opportunities, as well as challenges-which is exciting. Im thrilled to be part of such a great organization, while helping support athletes do what they love.