GT Bicycles, a Dorel Industries brand (TSX: DII.B, DII.A), launched Fun Is Serious Business, a user-generated campaign focusing on what they see as the real reason everyone rides: “pure, simple, fun.”
GT is asking fans and consumers to post photos and/or videos using the hashtag #SRSLYFun to show their interpretation of the campaign message. The content will be showcased on funisseriousbusiness.com. Submissions will be judged in 2017 by a panel of GT athletes for a chance to win prizes.
The company’s global roster of Factory Racing athletes, BMX riders and brand ambassadors, ranging from mountain bikers Hans Rey and Tyler McCaul to X-Games athlete Ronnie Renner, will expand the reach of Fun Is Serious Business to their audiences by incorporating #SRSLYFun into their social content. The brand’s newly formed GT Coalition will share their personal take on the campaign with their bike communities and social channels.
Dorel Sports, a segment of Dorel Industries Inc. (TSX: DII.B, DII.A), owns Cannondale, Schwinn, GT, Mongoose, Caloi, IronHorse, Kid Trax, Charge, Guru, Fabric and Sugoi. Dorel Industries Inc. employs approximately 10,450 people in facilities located in 25 countries worldwide
Photo courtesy GT Bicycles
