GSM Outdoors LLC, a multi-brand manufacturer of specialized hunting and shooting products, has acquired Mainstream Holdings, the Windom, MN-based company that owns and operates Muddy Outdoors, Hawk and Big Game Treestands. Terms of the deal were not disclosed.

This agreement joins several of the largest and most respected names in the treestand and elevated hunting platform categories to the GSM family of brands.

“Mainstream’s brand strengths and expansive product offerings pair seamlessly with GSM brands and allows GSM to offer our retail partners almost every major segment of hunting accessory products in the marketplace” said GSM CEO Eddie Castro. “Mainstream’s rich history certainly compliments our beliefs and values at GSM and we are extremely excited about this new chapter.”

Muddy Outdoors is recognized across the hunting industry as a leader in outdoor lifestyle products. The premier manufacturer of hang-on, climber, and ladder stands, Muddy Outdoors is also the preeminent manufacturer of portable tripod and quadpod elevated platform stands for hunting, as well as the most feature-rich and rugged elevated box blinds on the market today. In addition to the top-quality hunting stands, Muddy Outdoors also produces first-class pop-up and bale blinds for ground hunters, as well a broad range of treestand, game cameras and hunting accessories.

Also sharing the spotlight in the premium hang-on tree stand segment are the distinguished stands by Hawk. Known for their exceptionally lightweight yet robust platform sizes and comfortable, user-friendly features, Hawk hang-on tree stands, ladder stands, accessories and game cameras enjoy a well-earned reputation in the hunting community for solid performance. The innovative Hawk Transformer Hunt-Pod—a combination game hauler and full-seat quadpod elevated stand—redefined hunt stand portability and anywhere setup for the mobile hunter.

“I’m extremely excited about GSM’s acquisition of Mainstream Holdings” said Tod Quiring, CEO of Mainsteam Holdings. “Adding the industry-leading Muddy, Hawk and Big Game brands to the current GSM portfolio of brands will continue to provide best in class innovative products to the outdoor enthusiast.”

For exceptional price-to-performance value, Big Game comes with enviable credentials. From affordable, high-mobility hang-on stands and full-feature ladder stands to ground blinds and 360-degree rotation tripod stands, the Big Game line of hunting products brings reliable performance and leading-edge design at costs all hunters can appreciate.

“Bringing Muddy Outdoors, Hawk, and Big Game brands into the GSM Outdoors portfolio will allow us to leverage GSM’s manufacturing and innovation skill sets with the company’s streamlined sales and distribution capabilities to deliver even better products and service to our customers” said Zach Henderson, director of sales for GSM, “Hunters can expect a continuation of the category-leading innovation and manufacturing quality that have made these companies the go-to brands for bowhunters and rifle hunters across the country.”

Vermillion Capital acted as sole financial adviser to Mainstream Holdings.

Photo courtesy Big Game Holdings