GSM Outdoors announced the acquisition of the Bill Lewis Rat-L-Trap brand of lures. Bill Lewis created the Rat-L-Trap in the 1960s.

“I can’t overstate how excited we are to add Bill Lewis to the GSM family of brands,” said Crispin Powley, vice president of Fishing for GSM Outdoors. “From the legendary Rat-L-Trap, which almost all anglers have had success with, to the more modern offerings such as the MDJ series, this is an iconic brand that has been incredibly influential throughout the fishing industry.”

“We consider it an honor to steward the Bill Lewis brand and legacy, and intend to focus our resources and synergies towards ensuring that the future is just as successful as the past,” said Powley.

“GSM Outdoors has a rich history in the outdoor space. We are honored to be expanding our presence in the fishing market with this renowned brand and look forward to providing our customers with superior quality products and product innovation, for many years to come,” said Eddie Castro, CEO of GSM Outdoors.