GSM Outdoors, a multi-brand owner of specialized hunting and shooting gear, announced the recent acquisition of shooting sports brand Birchwood-Casey. This acquisition fills an important niche in the company’s portfolio of premium hunting and shooting sport brands.

For over 70 years, Birchwood-Casey has been the leading manufacturer of professional-grade gun care products used by trained gunsmiths and shooting enthusiasts alike. Today, Birchwood-Casey continues to be the go-to name for premium gun cleaning and refinishing solutions across the firearms industry.

In addition to its leading gun care products, Birchwood-Casey is also the pre-eminent manufacturer of firearm targets for training, recreation, and competition. From conventional paper bullseye and silhouette targets to reactive steel, photo-realistic wild game, and the company’s always-popular Shoot•N•C high-visibility targets, hunters, defense trainers, and competition shooters alike rely on Birchwood-Casey’s diverse target solutions for their specific applications.

“Few brands in the hunting and shooting industry enjoy such long-lived success and respected reputation as does Birchwood-Casey,” said Eddie Castro, CEO of GSM Outdoors. “Shooting enthusiasts of all ages instantly associate the familiar red, white, and blue labels they see on gun store shelves with quality products they can trust to use on their firearms—just like their fathers, grandfathers, and great-grandfathers did. That deserved recognition and reputation aligns perfectly with our existing brand line-up, making Birchwood-Casey a most welcome addition to the GSM family of brands.”

GSM Outdoors’ extensive brand portfolio includes Stealth Cam scouting cameras, Walker’s hearing protection & enhancement, Muddy blinds & tree stands, Birchwood-Casey gun care products and targets, Boss Buck & American Hunter feeders, New Archery Products (NAP) broadheads & ground blinds, Western Rivers game calls, Hawk & Big Game tree stands, HME hunting accessories (Coyote Light & Scent Slammer), SME shooting accessories (Bullseye), Crossfire Holsters, Cyclops light accessories, and Viking Solutions.