GSI Outdoors retained the services of Andreas Ruhs to expand their sales and marketing efforts in the European Union countries.

 

This move follows the official opening this past February of a warehouse in the Netherlands to further support the company’s European distributors. The announcement was made by Don Scott, co-owner of GSI Outdoors.
 
“These two moves are an important continuation of our strategic global expansion plans,” commented Don. “Europe is a core outlet for our products and we’re confident that Andreas will give us a much stronger foothold while growing our business in this very sought-after market.”
 
Andreas comes to GSI Outdoors with over 20 years experience in the outdoor industry as regional sales manager for Primus in Central and Southern Europe and responsible for sales, technical support, clinics and marketing/public relations support.  He will be headquartered out of Niederkassel, (Cologne) Germany.
 
GSI Outdoors currently has distribution agreements with distributors in Great Britain, Netherlands, Belgium, Luxemburg, Sweden, Finland, Denmark, Norway, Czech Republic, Slovakia, Germany, France, Switzerland, Hungary, Croatia and Slovenia.