GSI Commerce, Inc. announced that it has entered into an agreement with Rockport Company, Inc. for GSI Commerce to operate the online retail store at rockport.com.

Rockport is a distinguished marketer of comfort footwear, apparel and accessories. Under the terms of the agreement, GSI Commerce will develop and operate the e-commerce store at rockport.com, including technology, fulfillment and customer service. The online store will offer Rockport branded shoes for men, women and children as well as accessories including shoe care products and handbags.

Commenting on the agreement, Rick Paterno, President of Rockport, said, “I am pleased to be working with GSI Commerce, a leader in e-commerce solutions to enhance the overall buying experience. We hope to continue increasing sales online.”

Michael Rubin, Chairman and Chief Executive Officer of GSI Commerce, related that, “we are thrilled about operating the Rockport online store and look forward to growing the Rockport property for the benefit of the brand and its customers. We are also excited to expand our relationship with Rockport’s parent company, Reebok, through this deal.”