GSI Commerce, Inc. and Turner Sports Interactive, announced Tuesday an agreement for GSI Commerce to operate the e-commerce store at

GSI Commerce will operate all facets of the e-commerce store including technology, customer service, fulfillment and merchandising. The store was launched on the GSI Commerce platform early this week and offers NASCAR fans a broad assortment of licensed NASCAR products including die-cast model cars, collectibles and apparel.

Drew Reifenberger, EVP and General Manager of Turner Sports Interactive, remarked, “The store is an established and growing business with a heritage of serving the most die hard NASCAR fans. We are excited to work with GSI and continue the evolution of this successful e-commerce site.”

Chairman and chief executive officer of GSI Commerce, Michael Rubin, commented, “We are thrilled to take over the operation of the store and to work with Turner Sports Interactive on growing the overall property. The large and loyal NASCAR fan base represents an excellent target audience, and we look forward to serving them with a great online shopping experience.”