GSI Commerce Inc. announced that former DoubleClick CEO David Rosenblatt has been elected by the company's board of directors to serve as a director of the company. After selling DoubleClick to Google in 2008 he served as president of Google's Display Advertising business.

“David is one of the most experienced and successful professionals in the digital marketing and advertising world,” said Michael G. Rubin, founder and chief executive officer of GSI. “His industry and operating experience will undoubtedly help us as we continue to expand and diversify our business.”

Prior to joining DoubleClick in 1997, Rosenblatt, 42, served as an investment banker with S.G. Warburg & Co. in its Hong Kong, London and New York offices. He presently serves on the board of directors for IAC, a leading internet company with more than 50 fast-growing, highly-related consumer brands, and is chairman of Group Commerce, a technology start-up venture that enables publishers to sell products and services to their targeted audiences. The appointment of Rosenblatt brings the total number of GSI board members to 10.

“It's an exciting time to be joining GSI Commerce's board of directors,” said David Rosenblatt. “The addition of new multichannel marketing strategies and social networking to traditional online advertising is changing the way e-commerce gets done. I look forward to working with Michael and his leadership team to strengthen the company's leadership position.”