GSI Commerce Inc. and the National Football League (NFL) signed a
multi-year extension to their e-commerce agreement. The e-commerce
provider didn't provide the length of the agreement.
With the extension, GSI continues to provide www.NFLShop.com with
e-commerce technology, merchandising, fulfillment and customer care
solutions. In addition, GSI will continue to provide catalog services,
paid search, affiliate marketing, comparison shopping engine placement,
display advertising and email marketing. GSI said NFLShop.com increased
sales 75 percent In first season operating on GSI's platform.
“Our strategic partnership with GSI increased our business
significantly and helped shape an aggressive and very successful
approach to marketing NFL- licensed products through multiple
channels,” said Eric Grubman, NFL executive vice president. “We look
forward to continuing innovation from GSI as we expand and enhance the
NFLShop.com experience for our loyal fans and customers.”
“This extension provides a tremendous opportunity for GSI and the NFL
to pursue other business building opportunities, just like we've done
with providing customization services for team and player jerseys and
building a new channel to sell NFL product through our relationship
with QVC,” said Michael G. Rubin, chairman, president and CEO of GSI
Commerce. “I look forward to continuing to grow the NFLShop.com
business together in the future.”
