Grivel, the Italian mountaineering equipment brand, is shifting its strategy in the U.S. market.
The company, founded in 1818 at the foot of Mont Blanc, is transitioning from its current distributor-led sales model to a direct-to-business (D2B) model for all wholesale accounts across the United States, through its newly established subsidiary Grivel Corp.
The transition takes effect immediately, as of Tuesday, July 29, according to a media statement.
According to the company, “This move marks a significant evolution for Grivel as it aims to strengthen its relationships with specialty retailers, improve service and responsiveness, and bring the brand closer to the core outdoor communities it serves.”
“This is about building stronger partnerships,” offered Oliviero Gobbi, CEO of Grivel. “By eliminating the layers between us and our retail partners, we can respond faster, support better, and collaborate more closely with shops that are core to the outdoor community.”
Retailers and wholesale partners can now place orders directly with Grivel’s U.S.-based logistics team for faster lead times, better product availability and clearer communication.
Image courtesy Grivel
