Gregory Mountain Products, the industry leader in backpack fit, comfort and technology, this week unveiled a German-language version of its web site, the fifth in a series of web sites tailored by language for the different markets where Gregory distributes its products. 

Web sites for different world markets are all located off the Gregory home page at Visitors then have the option to choose a site tailored by market and language.

“As Gregory grows in different markets around the world, and as consumers continue to become more web-centric in how they gather information about companies they support and products they buy, it’s paramount to make it easy to learn about Gregory in different languages via sites with information tailored by market,” said Dion Goldsworthy, Director of Export Sales for Gregory Mountain Products. “With the German-speaking countries having such a large group of core outdoor product users, it was clearly important to convey what’s unique about Gregory in the German language.” 

News, product descriptions, brand history and pack technology information are available on the new site, including the full line of packs available in the German market.

In addition to the German site, visitors have the option to choose from the French, Japanese, simplified Chinese and North American tailored sites on the homepage. Gregory Mountain Products plans to continue its international initiatives this year with the creation of a Traditional Chinese site, as well as ones in Korean, Canadian and French Canadian sites.