Cybex International, Inc. said Greg Norman will endorse its products as an official ambassador for the Cybex Golf Fitness platform.
As part of this multi-year agreement, 54-year-old Norman will serve as a Cybex spokesperson, participate in strategic marketing initiatives and appear on behalf of Cybexat the Golf Industry Show, February 10-11, 2010 in San Diego, CA. Norman’s involvement with Cybex will include his contribution to designing golf-specific exercises, forming a Cybex Golf Advisory Council and facilitating partnerships for Cybex with golf clubs, resorts and communities worldwide.
“Staying fit has been a key to success throughout my career,” says Norman. “I’ve worked out almost exclusively on Cybex equipment for years, so this is a truly authentic relationship. I’m extremely impressed with CYBEX’s design, focus on exercise science and commitment to innovation.”
One of the most notable early proponents of fitness in golf, Norman played a key role in development of the PGA Tour strength and conditioning trailers.
Developed specifically to meet the needs of the golf and country club market, the Cybex Golf platform is designed to drive year-round revenue, enhance member retention and loyalty, increase fitness center usage and create a point of distinction to club prospects. This new, total fitness solution is based precisely on the equipment and exercises trusted by the world’s best golfers, nearly all of whom work out on CYBEX equipment, the only brand used in the mobile fitness trailers that travel weekly with the PGA and Champions Tours.