A veteran leader in the sporting goods and outdoor industries, he is serving as the new senior vice president of design and product development for United Sports Brands and will oversee the company’s full brand portfolio in that capacity: Shock Doctor, McDavid, Nathan and Cutters.
Houser will be responsible for leading the design and development of United Sports Brands’ products including leading the product development team. He comes to United Sports Brands with a wealth of experience in the outdoor and sporting goods industries, with management positions at leading brands; Marmot, L.L. Bean and Nike. Houser most recently worked at Kryptek, a tactical gear brand based in Idaho.
“We are excited to have Greg join our team. Greg brings years of successful experience leading and growing organizations through design and innovation ” said Michael Magerman, president and CEO of United Sports Brands. “Greg’s design experience and apparel expertise will play a pivotal role in ensuring our new product introductions are demonstrably better and visually different, while exceeding the expectations of our consumers and maximizing our growth.”
Jay Turkbas, who has led product development at the company for 18 years, remains on the senior leadership team in the newly created role of senior vice president of innovation.
“Jay is the leading innovator and expert in protection. His knowledge and contributions have led USB to be the global leader,” said Magerman. “We’re excited to have Jay continuing to develop the next generation of leading-edge protective product.”
Photo courtesy United Sports Brands
