Jim Easton, Chairman and CEO of Jas.D.Easton, Inc. (JDE), announced the promotion of Greg Easton to President of JDE. As JDE President, Greg will be responsible for the development of the corporate strategic plans, management review of all subsidiary operations, and the transfer of corporate operations to Salt Lake City.
Greg began his Easton career in 1989 in the team sports division, where he held various positions. He moved to Hoyt as VP of marketing in 1996, and was promoted to president of Easton Technical Products in 2001. In addition to his responsibilities within the Easton companies, Greg currently serves as Vice Chairman of the Archery Trade Association Board.
“Greg has spent twenty years preparing for the challenge of managing the Easton companies. He is developing new and exciting plans that are moving us into new product areas and business opportunities, while maintaining Easton's core focus on archery. Greg's diverse experience, accomplishments, and leadership position him well to take over the reins at Easton,” stated Erik Watts, departing CEO of Easton-Hoyt. Randy Walk (President of Hoyt Archery) and Laverne Woock (President of Delta Sports Products) will now report to Greg. Greg will also continue with his current responsibilities as President of Easton Technical Products.
Erik Watts, CEO of Easton-Hoyt, has retired after thirty years at Easton. Erik began his Easton career as CFO of JDE, and also served as the president of Hoyt, Easton Technical Products, and JDE. Erik will continue to serve on the JDE and Subsidiary Boards as a Director, a part-time advisor to the Easton Foundations, and as a Director of the USA Archery Foundation and the National Field Archery Association Foundation. Erik plans to spend more time bowhunting, traveling for fun, and working on his golf game, before pursuing future investment or advisory opportunities.
