Great Outdoor Provision Co. has added Travis Zarins to its team of professional buyers. A manager for the company for the past 14 years, Zarins will now take on buying responsibilities for the North Carolina-based specialty retailer.

“Travis brings a combination of great organizational and analytical skills and clothing sense,” said Tom Valone, owner of Great Outdoor Provision Co. “His understanding of our culture, his integrity and his team-first personality fits in quite well with the other members of our buying staff.”

With an extensive history of serving customers on the retail sales floor, Zarins will take an active role in contributing to Great Outdoor Provision Co.’s sportswear initiatives. “Travis has a sharp eye for distinctive trends and the innate sense of what the customer wants to buy,” said Valone. “I look forward to working with Travis on a daily basis.”