Grassroots Outdoor Alliance (GOA), the national organization dedicated to the health and growth of specialty outdoor retail, welcomed Altra Footwear and Grand Trunk to its national vendor network.
In addition to receiving benefits and access to Grassroots member retailers, both will be exhibiting at the upcoming Grassroots Connect buying show on November 5-7, 2017, joining a community of more than 70 other vendor partners.
“Altra and Grand Trunk are great examples of ideal Grassroots Outdoor Alliance vendors. Both are unique and memorable national brands, both have a healthy foundation in independent specialty retail, and both are poised to grow sales and brand awareness among our community of retailers known for their ability to cultivate and prioritize return customers,” said Rich Hill, president of Grassroots Outdoor Alliance.
“We could not be more pleased to become a member of Grassroots Outdoor Alliance. This group is made up of some our favorite retailers, and Altra looks forward to continuing to grow our shared customer base with new, uniquely healthy, and innovative footwear,” said Brian Roberts, Altra VP of sales.
Grand Trunk was founded in 2001 by Jon Neff and Kevin Kaiser after their personal adventures intersected on a small island in Thailand. According to the company, “adventure travel isn’t for everyone, but only because they decide it’s not. Adventure is available to anyone, and it calls all types.”
“We remember as kids walking into stores with our dads, the excitement of being able to touch and feel the gear we would use for our upcoming camping trip and feeling at that very moment our adventure begin. We couldn’t be more passionate about being an official member of Grassroots Outdoor Alliance, we’re excited to support you and go big. We believe brands can do better, for you, for our customers, because without you there is no us,” said Neff and Kaiser.
Photo courtesy Altra Footwear
