Grassroots Outdoor Alliance (GOA), the national organization for independent specialty retailers, will partner with NuOrder to utilizing its collaborative digital buying platform to help the retail buying process. NuOrder’s buying platform will be available to GOA retailers and offered for free to vendors beginning this fall.
“The goal here is to directly improve the bottom-line financial health of retailers by improving their ability to visualize, budget, plan and buy from multiple brands at the same time,” said Rich Hill, president of Grassroots Outdoor Alliance. “The traditional assortment selection and merchandise buying process will be vastly improved on this platform.”
For GOA, NuOrder will provide an online platform which enables buyers to visualize their assortment by any data point, providing them with a broader view into what’s available and what they already have committed to, as well as establishing a common platform that will allow them to closely collaborate with the brands supplying that merchandise. The streamlined and integrated buying experience will also include centralized, digital line sheets and catalogs and the ability for collaboration in real-time between vendors and buyers.
GOA’s partnership with NuOrder is the latest step in the group’s ongoing campaign to invest in digital technologies that streamline the end-to-end process of wholesale buying. NuOrder’s buying platform replaces two of GOA’s technology initiatives, including Grassroots ConnectHub and its digital workbook.
“We are excited to partner with Grassroots and its vendors to transform the buying process and help deliver the best assortment to the customer. The partnership will be a win-win for everyone,” said Heath Wells co-founder, NuOrder. “It will help drive full-price sell-through, faster order turnarounds and a collaborative digital buying and selling process.”
NuOrder is a B2B eCommerce platform with expertise in the creation of retailer-centric hubs. It currently provides similar solutions to Nordstrom, Bloomingdale’s and Saks Fifth Avenue.
Grassroots’ independent retailers will be able to utilize NuOrder’s technology to identify gaps in their product assortments as well as spotlight opportunities to spend more of their buying power on relevant new merchandise.
“The potential of having a universal order writing tool helps [members] make better decisions, helps us be better partners with our vendors and reduces our excess and non-functional inventory that no one wants,” added Hill.
Photo courtesy NuOrder
