Gramicci apparel completed its restructured US sales team with the addition of outdoor industry veteran sales agency YPS Inc.
YPS, with offices in Seattle and Portland, is lead by founder Ned Johnson and his sales team of Steve Plass, Rob Scott, and Kathy Southard. With over 50 years of combined outdoor retail and territory sales experience Ned and his team will represent Gramicci in the states of Washington, Oregon, Idaho, Montana, and Alaska.
“In 4 short months we have built one of the outdoor industries most experienced and talented sales teams that truly understands the Gramicci philosophy of believing in the expedition but never missing the bonfire. Their impact has been immediate and the results have been exceptional. Our sales have doubled in 2007, we shipped 93% complete and on time this spring, and more importantly were exceeding sales expectations at retail ” said Matthew Kaseta, Vice President of Sales for Gramicci. “The quality and credibility of our sales organization is a great example of the strength and momentum of the Gramicci brand”.