Following OR Summer Market, Gramicci opened 25 new doors on the east coast and 20 new doors on the west coast. In addition, the company is seeing some customers return with 17 reopened dealers in the east and 28 in the west that were previously customers. Specifically, orders have been placed by Alabama Outdoors, Bass Pro, Cadillac Mountain, EMS, Great Outdoors, Kittery Trading Post, Mountain Supply, Outdoor Gear, Paragon, Scheels, REI, Summit Hut, and Whole Earth Provisions.
“We reconnected with several former Gramicci customers, including EMS, Paragon, Sonoma Outfitters and Scheels, that were completely surprised at the positive transformation of the product line,” said Marty Weening, president of Gramicci. “Their enthusiasm was generously supported with orders that resulted in our average specialty store order increasing more than 300% from the first fall season under the new team.”