Gramicci reported plans to open a store in London’s Covent Garden next month, marking its first retail location.
Located at 3 Earlham Street, the 1,400-square -oot store will be “steeped in the brand’s climbing heritage, providing minimalist, hard-wearing and functional outerwear.”
The store will carry the brand’s full range of lifestyle clothing for men, women and kids and a selection of outerwear accessories.
The London store will also carry collaboration products with brands, including Wacko Maria and Adsum for SS23, with exclusive store drops offered year-round.
Stevie Gildea, brand manager at Gramicci UK, said: “Gramicci has come a long way since its inception in a California garage 40 years ago, and being able to announce our first global store is a landmark occasion for us. We pride ourselves on our commitment to innovation and pushing new ideas, and thus selecting a forward-thinking destination like Covent Garden was an easy decision to make. We can’t wait to open the doors to our first-ever space and start an exciting new chapter for Gramicci.”
