GoPro Inc. said the company has soldĀ more than 30 million Hero cameras since the debut of the company’s first HD model in November 2009.

Contributing to this achievement is that GoPro has been the best-selling camera of any type for the past 17 quarters in a row in North America.

The growth has included the sale of more than four million Hero5 Black cameras, making it the best-selling GoPro in record time. Launched in Q4 2016, Hero5 Black reached the four-million-unit milestone three months faster than Hero5 Silver, which was released in Q4 2014.

“These sales milestones highlight consumers’ regard for GoPro,” said GoPro Founder and CEO Nicholas Woodman. “A huge thank you and High-five from all of GoPro to our customers around the globe. We’re very passionate about helping people share their lives in exciting ways, and it’s so rewarding to receive such strong support.”

GoPro will release more information about product sales and the company’s progress in a quarterly earnings call scheduled for August 2.