Goodsurf, an entertainment concept that combines surfing and hospitality, owned by Urban Entertainment Concepts, reported it would open its first venue in the first quarter of 2024 in Dallas, TX at 317 S. 2nd Avenue.
Fonberg Investments, a local real estate investment and development company, owns the Goodsurf property. Both tenant and landlord were represented by The Retail Connection, with Max Chanon representing the landlord.
The Goodsurf store will feature surf wave technology, citywave and a deep-water stationary wave (up to six feet tall). The concept will also feature a restaurant and beverage service.
“We are excited to bring Goodsurf to Deep Ellum powered by the incredible citywave system,” said CEO Zach Shor, who spent most of his career at Topgolf. “Surfing is one of the most inaccessible sports in the world, and citywave breaks that barrier down for everyone in a fun and authentic way. The wave creates an energy that flows into the rest of the facility—it’s a blast to surf and great to watch, especially with a cold drink in your hand.”
