Goodhew/Sockwell has joined Grassroots Outdoor Alliance as a Vendor Partner.

The Goodhew/Sockwell team is extremely excited to join Grassroots Outdoor Alliance in partnership with the top independent outdoor specialty retailers in the United States,” said Emily Yann, National Sales Manager for Goodhew/Sockwell. “We look forward to collaborating with the GOA community to improve the lives and environments of our local communities and are confident that we will all see growth in many areas as we move forward together.”

Goodhew uses innovative, custom-crafted natural yarns and manufacturing technologies to create socks with modern patterns, amazing colors and performance. All Goodhew products are crafted in the USA using only the finest quality raw materials.

Sockwell is reinventing the therapeutic sock, with a lifestyle look. The brand offers compression and relaxed fit diabetic socks with modern styles and colors, so you can be well in style. All Sockwell series are crafted in the USA, of homegrown, superfine merino wool (cashmerino), and bamboo. Our signature fiber blend balances durability, thermoregulation properties of wool with luxurious bamboo, and environmental friendliness.

Grassroots Outdoor Alliance has 54 members with over 100 retail locations across the United States. Grassroots unites independent outdoor retailers as a strong voice to protect and promote the experience of outdoor enthusiasts across the United States.