Goodhew LLC, a manufacturer of socks based in Chattanooga, TN, has hired Mercedes Marchand as V.P. of design and merchandising. She arrives at Goodhew after spending eight years pioneering the
lifestyle sock movement at SmartWool.
“My business partner, Thomas Lee and I have known Mercedes for many years, and we've always been a good team,”says Jim Markley, Goodhew co-founder. “She and I worked together at SmartWool where I was V.P. of sales for twelve years and Thomas worked with her at Polo Ralph Lauren. Combining our strengths is truly an incredible opportunity to further advance the Goodhew brand.”
Marchand got her start in the NYC fashion scene, when she was just 20 years old. Having a strong passion for both vibrant color and design, combined with a love for the outdoors, she has worked in both the fashion and outdoor industries. Some of the leading brands she has contributed to are Polo Ralph Lauren, Hot Sox, Giorgio Armani, Benetton, Banana Republic and, most recently, SmartWool.
“My goal at Goodhew is to merge my experience and passion to help grow an exceptional brand and develop exceptional products that make a difference in everyday life and the bigger community,” says Marchand. “With Goodhew's dynamic leadership team and recent successes, this is an exciting time to get involved.”
