Good Feet Holdings, LLC, which includes wellness brands The Good Feet Store and ING Source socks, appointed Doug Zarkin as incoming chief brand officer, effective October 15. His responsibilities will extend across the company’s range of brands, strengthening the equity and footprint of each in the health and wellness sector.
“Doug is an invaluable addition to our team, and we’re confident that his unparalleled expertise as a brand storyteller will play a pivotal role in propelling the portfolio of brands under Good Feet Holdings to new heights,” said Richard Moore, president and CEO. “As our first Chief Brand Officer, Doug will undoubtedly leverage his experience and innovative thinking to enhance our vision further across our portfolio of brands. His approach, centered on a “thinking human” perspective to building brands, has led to an impressive track record across diverse industries. Doug excels as a consumer champion, brand storyteller, and influencer within executive suites and across all levels of an organization. He demonstrates exceptional skill in developing and implementing innovation, even within complex organizational structures.”
“This newly created role is a fantastic opportunity to join a strong leadership team committed through our products and services to partnering with a best-in-class group of franchisees to improve people’s lives in communities around the globe,” said Zarkin. “At its core, Good Feet Holdings is founded on a steadfast commitment to helping people live the life they love. Embodied by our franchisees and corporate associates, the growth trajectory of this company is limitless. I’m genuinely looking forward to partnering with the board, the rest of the leadership team, our associates, and our franchisees to help unleash our true potential.”
Beginning his career, Zarkin co-founded Grey Advertising’s youth, entertainment and lifestyle marketing division. In 2002, Zarkin joined Avon Products, Inc. as director of marketing, launching the Mark brand, which generated $118 million in 18 months. As vice president of marketing, he transformed Victoria’s Secret Pink into a $400 million cross-category national brand. He then held pivotal roles at global apparel companies Warnaco and Kellwood.
In 2012, Zarkin became EssilorLuxottica’s chief marketing officer for Pearle Vision, helping improve profitability, expand its audience segments (i.e., U.S. Hispanic, Youth, Seniors), and position Pearle Vision atop Entrepreneur‘s Top 500 Franchise list.
The Good Feet Store recently celebrated the opening of its 250th location this month.
Photos courtesy Good Feet
