GoLite Footwear formed a partnership with the University of New Hampshire Outdoor Adventures program to provide GoLite Footwear shoes to student staff members, providing valuable feedback, real-life wear testing and brand exposure within an increasingly popular target group: young adults.
Staffed by 25-30 students, the Outdoor Adventures program facilitates the involvement of members of the UNH and local communities in outdoor and adventure programming. The Outdoor Adventures program consists of a rental program, trip program, bouldering wall, skills clinics, and team building programs in order to promote responsible stewardship of the natural environment while participating in outdoor and adventure activities.
“We are absolutely thrilled to have teamed up with the UNH Outdoor Adventure program,” said Scott Briggs, President of GoLite Footwear. “Not only is this program the perfect complement to our ongoing rigorous product testing, but it is great to be able to connect with our local students and help support their passion for the outdoors. We look forward to a long term relationship that we can build upon in the years to come.”
“We're really excited to be partnering with GoLite Footwear,” said Ben Oliver, Graduate Assistant for Outdoor Adventures at UNH Campus Recreation. “We all know the brand as a great footwear innovator for the outdoors, and are impressed by their Soft Against the Ground Technology.” Oliver continued, “We're very grateful to GoLite Footwear for stepping up and supporting Outdoor Adventures in our mission to get the UNH community outside enjoying all that New Hampshire has to offer.”