In what the company said was an effort to better serve U.S. wholesale accounts, GoLite is bringing all sales functions in-house effective the end of this year. “Having developed the inside sales team, GoLite is optimally positioned to provide better and more consistent service to retailers,” the company reported in a statement.
GoLite also announced that Kevin Volz, a six-year GoLite veteran, will assume the role of North American sales director. In addition, current sales coordinator Greta Oberschmidt will become assistant sales manager.
Recently hired marketing coordinator, Denise Anderson, will move into the role of marketing manager. Prior to joining GoLite, Anderson was the marketing manager at Peak Pilates for eight years. She brings extensive experience in e-marketing campaigns, e-commerce, trade show management and marketing communications.
