GoLite and The Timberland Company are teaming up to co-sponsor one of the most experienced adventure racing teams in the sport.
“Adventure racing by nature is one of the most intense proving grounds for
outdoor products,” said Jay Steere, global category director, Timberland
Outdoor Performance. “We are proud to have the opportunity to work with
these world-class racers, whose expertise and input will be invaluable in
helping Timberland continue to design the highest quality outdoor
performance footwear.”
“Being able to partner with a brand with as strong a reputation as
Timberland is a privilege,” said GoLite Co-Founder and CEO, Kim Coupounas.
“Were especially pleased to be able to support these athletes in such a
challenging and varied collection of races for the 2004 season.”
Team GoLite/Timberland will be racing in 2004s major professional
adventure races, including the Subaru Primal Quest, the Raid Gauloises,
Raid the North Extreme, and the Balance Bar 24 series, among others. (See
following page for complete list.)
The Team GoLite/Timberland athletes are no strangers to the podium. They
include:
Billy Mattison: Eco-Challenge Morocco, 1st place; Eco-Challenge, New
Zealand, 4th place; Subaru Primal Quest 2003, 5th place
Isaac Wilson: Eco-Challenge Borneo, 1st place; Eco-Challenge, New
Zealand, 4th place; Subaru Primal Quest, 5th place
Monique Merrill: Eco-Challenge Fiji, 7th place; Subaru Primal Quest,
5th place; Balance Bar Sprint Series 2003, 1st place
Aaron Prince: New Zealand Orienteering Champion, Southern Traverse
winner at age 17, Subaru Primal Quest, 5th place
“GoLite offers the highest performance products for those wanting to go
fast and light, which is vital in the sport of adventure racing,” said
adventure racing veteran and Team GoLite/Timberland captain, Billy
Mattison. “And weve been loyal Timberland customers for years, so we are
thrilled to be working with such great sponsors.”
Beyond the race course, Team GoLite/Timberland will participate in various
events with GoLite and Timberland throughout the year, including outdoor
clinics, retailer events and trade show appearances.
