Golftec has entered into a definitive agreement to acquire SkyTrak, the consumer launch monitor and simulator.
“We are incredibly excited about the acquisition of SkyTrak. With this acquisition, we’re combining two companies that understand how data and personalized coaching can truly accelerate a person’s journey to better golf. As we look to the future, and in conjunction with our parent company GDO, we’re excited about delivering an improved experience that goes beyond the traditional Golftec Training Bay and helps people improve with Golftec anywhere,” said Joe Assell, Golftec co-founder and CEO.
In support of this acquisition, Golftec recently named golf industry veteran Jeff Foster as chief strategy officer. As part of his role, Foster will be appointed CEO of SkyTrak.
“For over two decades, Golftec and SkyTrak have been among golf’s most well-respected and impactful brands,” said Foster. “This is an incredible opportunity to leverage the strengths of both companies and build an experience that provides limitless opportunities.”
Having received Golf Digest’s “Best in Golf” Award for the fifth consecutive year, SkyTrak is one of golf’s most popular consumer launch monitors that provides golfers of all skill levels with accurate, real-time feedback.
“Golftec is the perfect partner at the perfect time,” said Don Thorup of SkyTrak. “The demand for non-traditional forms of golf is at an all-time high, and after hearing Golftec’s vision for what we could build together, we knew this was the right direction for our brand.”
Golftec has over 230 locations worldwide, supported by over 900 certified personal coaches. In 2022, Golftec plans to open approximately 30 new locations.
Baird served as financial advisor to Golftec. Raymond James served as financial advisor to SkyTrak.