Golftec has promoted Chris Koske to chief marketing officer (CMO). Koske will oversee brand strategy and marketing for Golftec enterprises, including its flagship Golftec brand and the Skytrak brand. Additionally, Koske will contribute to shaping the company’s product strategy.
Koske is a 20-year veteran of the golf and sports industries. The company said in a media release that Koske has “successfully led teams to drive brand growth, develop innovative products and deliver exceptional customer experiences. ”
“We are thrilled to welcome Chris Koske to the Golftec leadership team,” said Co-Founder and CEO Joe Assell. “His leadership and deep understanding of brand strategy and product development will help us continue to innovate and elevate the game of golf for players of all skill levels.”
Koske has led product strategy at Callaway and Odyssey with its putter, irons and wedge business to executive marketing roles at Superstroke and Edel Golf.
“From the day we recruited Chris to the company two years ago to everything we’ve been able to accomplish together, Chris has been a key asset to the company’s growth,” said Golftec’s Chief Strategy Officer and Skytrak CEO Jeff Foster. “This is an exciting time for the company and having someone with his level of experience as well as established relationships in the industry will be key to our future success.
Founded in 1995, Golftec offers golf lessons and fittings through the combined expertise of certified coaches and its OptiMotion technology. The company has a global presence of over 260 Golftec locations worldwide and a team of over 1,000 Certified Personal Coaches. In 2023, the company continued its growth by opening 15 new locations and integrating Skytrak launch monitors into the in-bay experience.
