On Dec. 2, Golfsmith will open in the University Town Shopping Center, its first location in Sarasota and 10th location in Florida.
Golfsmith will hold a variety of grand opening events and will give away more than $40,000 in free golf equipment, Golfsmith cash cards and other prizes on Friday, December 2 and Saturday December 3. 2011. All prizes will be given out during the Grand Opening weekend on a first come first served basis. On Friday starting at 8:00 a.m. the giveaways include free rounds of golf at Serenoa Golf Club, $20 cash cards or golf balls to customers who come early Friday. On Saturday, beginning at 8:00 a.m., the first 40 people in line get their choice of $10,000 worth of giveaways including a $600 set of Callaway Diablo irons, a $900 set of Mizuno irons, TaylorMade r11 drivers, GPS devices and more. The next 250 people in line will get a free $20 cash card on Saturday. For many store openings, customers camp out and line up early to ensure they receive some of the grand opening offerings.

The new Golfsmith store will be located at 143 North Cattleman Rd off the intersection of University Parkway next door to SuperTarget and BestBuy. Golfsmith's new Sarasota location, its 79th store, is part of an aggressive growth strategy for the company.

“Sarasota is a hotbed for golfers and a key reason for our entry into this market,” said Golfsmith President and CEO Marty Hanaka. “Our Sarasota area customers are in for a treat because we are a golfer's paradise. Our goal is to help golfers of all skill levels to play better and find the right solutions for their game. We do this through great product selection, guaranteed low prices on everything we sell and a commitment to exceptional customer service by the best retail professionals in the business.”

“The Sarasota market has been underserved with a true golf retailer offering a spectrum of the best equipment brands like Titleist, Callaway, TaylorMade, Ping and MacGregor combined with the technology and service levels to help golfers improve. Our entry in the market is the new benchmark on how golfers will be served and empowered to play the game better,” said Patrick Argento the new store's General Manager. “Our store associates have a passion for the game and combined offer several hundred years of golf game knowledge. They will pass that expertise on to Golfsmith customers and inspire them to play their best,” he added.