Golf Pride, the maker of golf grips, announced opening its Retail Lab, the company’s first on-site retail experience.
The location offers customers a tour-like grip selection and installation experience with the company’s lead tour technician and allows them access to GIC products and merchandise.
The lessons learned by Golf Pride technicians during each grip selection and regrip process will positively affect the retail experience across Golf Pride’s retail partners, OEM and e-commerce channels.
“The new Retail Lab is a significant initiative for us,” said Jamie Ledford, president, Golf Pride. “We expect to learn quite a bit about the full retail experience, from grip selection to installation, by operating an on-site retail environment. We believe the grip selection process will be highly educational and fun and hope the Retail Lab becomes a go-to experience for Pinehurst visitors.”
The new Retail Lab, with 900 square feet will offer over 100 different products, including full swing and putter grips and other Golf Pride-branded merchandise.
“There’s a lot we will better understand regarding consumer preferences and behaviors through the Retail Lab,” said Eric Gibson, global head of marketing, Golf Pride. “Selecting the appropriate model for an individual’s game can be challenging, and we hope to solve that problem and gain a clearer picture of the specific types of products golfers desire through this innovative experience.”
