Golf Datatech, LLC announced that U.S. golf equipment sales for December 2020 were up 58 percent over the same period in 2019, exceeding December’s previous all-time high, set in 2006, by 16 percent.
“December sales are consistent with the golf industry momentum we’ve seen over the past seven months of 2020,” said John Krzynowek, partner, Golf Datatech, LLC. “As we all continue to deal with the pandemic in our everyday life, golf equipment sales continue to surge, up over 40 percent for the June to December time frame.”
Categories leading the year were golf bags and wedges, which increased by 29 percent and 26 percent, respectively. Overall equipment sales at Green Grass pro shops were up 1 percent, while Off Course sales grew by 16 percent.
Krzynowek added, “Government-mandated closures and restrictions more heavily impacted green Grass pro shop sales on businesses, so even though courses may have been open to playing the game, shopping and buying products inside a golf shop did not explode like the Off Course Specialty channel, which benefitted from a significant expansion in online sales.”
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