Golf Datatech, LLC has released the third consecutive Golf Apparel Market Reports with information from January apparel sales.

 

These reports, which capture retail sales data from both on course and off course retailers in the U.S., cover the top selling mens and womens apparel brands broken down by price range, clothing type and inventory.

 


The Golf Apparel Market Reports are available on a monthly basis to apparel companies, retailers and golf shop operators/managers, providing a detailed snapshot of apparel sales for every category, including shirts, pants and outerwear, for both men and women.  Moreover, the reports list the market shares, retail pricing and inventory levels of virtually every apparel manufacturer, as well as define the market leaders in every category.  In time, Golf Datatech said key market trending will be an important tool provided by the reports to retailers and manufacturers.  Among the key general findings for the January 2010 On Course Market Report were the following:
 

Mens On Course Golf Apparel
For mens shirts, including short and long sleeve, the average retail price shirt sold was $49.06.  The price range of $0-$49.99 made up 58.8% of the total market, while the price range of $50-$74.99 made up 29.8% of the total market and the $75-$99.99 price range made up 8.4% of the total market. 

 

In regards to mens tops, which include sweaters, vests and fleeces, the average retail price top sold was $69.50.  The $50-$74.99 retail price range made up 30.7% of the total market, while the $0-$49.99 retail price range made up 38.5% of the total market and the price range of $75-$99.99 made up 14.4% of the total market.

 

The average retail price of mens bottoms, including pants and shorts sold, was $49.11.  The price range of $0-$49.99 made up 61.5% of the market, while the $50-$74.99 retail price range made up 27.1% of the total market and the $75-$99.99 price range made up 7.5% of the total market.

 

Womens On Course Golf Apparel
For womens shirts, including short and long sleeve, the average retail price shirt sold was $43.18.  The price range of $0-$49.99 made up 68.6% of the total market, while the $50-$74.99 retail price range made up 26.4% of the total market and the $75-$99.99 price range made up to 3.7% of the total market.

 

In regards to womens tops, which include sweaters, vests and fleeces, the average retail price top sold was $59.61.  The retail price range of $50-$74.99 made up 32.1% of the total market, while the $0-$49.99 retail price range made up 46.9% of the total market and the $75-$99.99 price range made up 10.7% of the total market.

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Golf Datatech Unveils January Golf Apparel Market Reports … Add One

 

Uni-Sex On Course Outerwear
The average retail sales price of a rain jacket sold was $137.38, while the average retail sales price for windshirts and windvests was $60.61. 

Among the key general findings for the January 2010 Off Course Market Report were the following:

 

Mens Off Course Golf Apparel
For mens shirts, including short and long sleeve, the average retail price shirt sold was $33.90.  The price range of $0-$49.99 made up 84.9% of the total market, while the price range of $50-$74.99 made up 13.6% of the total market and the $75-$99.99 price range made up 1.4% of the total market. 

 

In regards to mens tops, which include sweaters, vests and fleeces, the average retail price top sold was $39.76.  The $0-$49.99 retail price range made up 75.4% of the total market, while the $50-$74.99 retail price range made up 18.2% of the total market and the price range of $75-$99.99 made up 4.5% of the total market.

 

The average retail price of mens bottoms, including pants and shorts sold, was $44.03.  The price range of $0-$49.99 made up 65.1% of the market, while the $50-$74.99 retail price range made up 27% of the total market and the $75-$99.99 price range made up 7.3% of the total market.

 

Womens Off Course Golf Apparel
For womens shirts, including short and long sleeve, the average retail price shirt sold was $33.44.  The price range of $0-$49.99 made up 80% of the total market, while the $50-$74.99 retail price range made up 18.2% of the total market and the $75-$99.99 price range made up to 1.7% of the total market.

 

In regards to womens tops, which include sweaters, vests and fleeces, the average retail price top sold was $42.04.  The retail price range of $0-$49.99 made up 75.2% of the total market, while the $50-$74.99 retail price range made up 13.1% of the total market and the $75-$99.99 price range made up 8.5% of the total market.

 

Uni-Sex Off Course Outerwear

The average retail sales price of a rain jacket sold was $124.34, while the average retail sales price for windshirts and windvests was $42.97. 

As we continue to get more consecutive information, we can begin comparing months to find apparel purchase trends, which will be very beneficial for retailers and manufacturers, said Tom Stine, Co-Founder, Golf Datatech.