Golf Datatech released the Golf Apparel Market Report for the third straight month, offering detailed information from January sales regarding on- and off-course golf apparel.  For mens on course apparel, shirts, including short and long sleeve, saw an average price of $49.06.  The price range of $0-$49.99 made up 58.8% of sales. Mens tops, including sweaters, vests and fleece, the average retail price was $69.50. The $50-$74.99 retail price range made up 30.7% of the total market.  Mens bottoms, including pants and shorts sold, was $49.11, with prices under $49.99 making up 61.5% of the market.

 

For womens on-course apparel, shirts, including short and long sleeve, the average retail price was $43.18.  The price range of $0-$49.99 accounted for 68.6% of the total market. Womens tops, which include sweaters, vests and fleece, the average retail price top sold was $59.61.  The retail price range of $50-$74.99 made up 32.1% of the total market. 

 

For unisex on-course outerwear, the average retail sales price of a rain jacket sold was $137.38, while the average retail sales price for wind-shirts and wind-vests was $60.61.

 

Regarding mens off-course apparel, shirts, including short and long sleeve, the average retail price including sweaters, vests and fleece, the average retail price top sold was $39.76. The $0-$49.99 retail price range made up 75.4% of the total market. Mens bottoms, including pants and shorts sold, was $44.03. The price range of $0-$49.99 made up 65.1% of the market.