PGA PerformanceTrak reported merchandise sales at U.S. golf clubs increased 7.2 percent in October as rounds played rose 4.2 percent.
Median merchandise revenue for the year-to-date (YTD) period ended Oct. 31 was $11,521, up 7.2 percent, according to useable responses from 2,787 facilities surveyed. That compared to a 2.4 percent incerease in median golf fee revenue and an 8.7 percent increase in median foot and beverage revenue.
October marked the third month in a row with rounds played up this year, according to the monthly report, which is product in cooperation with the National Golf Course Owners Association. In addition, October 2013 and October 2012 had the same number of weekend days (8). Approximately 90 percent of the annual rounds played have been played through October.
YTD 2013 rounds played were down 4.2%. Again, the YTD 2013 days open for play were the lowest in the history of PerformanceTrak. There were approximately 14.6 fewer days open than YTD 2012. As a result, the average rounds played YTD are the second lowest compared to all other YTD October figures. Despite the impact of wetter weather for a majority of the nation, YTD rounds played per day open ranked second highest in the past eight years. See Performance Factor in the chart below.