The Los Angeles-based online retailer Goat has signed a multi-year global partnership with Paris Saint-Germain, the French sports giant, as its official sleeve partner.
As part of the partnership, Goat’s branding will appear on the club’s performance kits, including training, warm-up and match apparel.
Goat, an online platform offering sneakers, luxury apparel and accessories through primary and resale markets, was founded in 2015 and boasts “40 million members and 600,000 sellers across 170 countries on its platform.” The two brands will also collaborate to promote Goat’s platform and its offerings to a “new generation of football and fashion fans” worldwide.
“We are delighted to welcome Goat into the Paris Saint-Germain family with this partnership that will see them join the exclusive roster of club partners present on our iconic jerseys,” said Marc Armstrong, chief partnerships officer, Paris Saint-Germain. “Goat is a perfect fit for the club and further supports our position as a leading global sports and lifestyle icon for fans all over the world. Together we will develop exciting and creative experiences to connect with supporters everywhere.”
Goat will become Paris Saint-Germain’s Official Partner until the end of the current season before becoming its sleeve partner and one of the club’s Principal Partners beginning July 2022. The partnership will also introduce unique content and collaborations while strengthening each brand’s global footprints.
“Paris Saint-Germain is one of the most influential clubs in the world, and we’re excited to partner with them as we continue to build our global community,” said Eddy Lu, co-founder and CEO of Goat Group. “We’re not only bringing together two leading lifestyle brands but uniting a community of athletes, creatives and fans around the world. This partnership plays to each other’s strengths, with innovative collaborations in the months and years to come.”
Photo courtesy Paris Saint-Germain
