Goat Group has secured a strategic investment from Groupe Artemis, the controlling shareholder of Kering, the owner of Gucci, Saint Laurent, Bottega Veneta, and other luxury brands.

The investment follows Goat’s Series E funding round of $100 million announced in September 2020, which valued the company at $1.75 billion at the time. Goat will use this strategic investment from Groupe Artemis to support its expansion in fashion apparel and new categories.

“Groupe Artemis is one of the most influential and prestigious investors in luxury fashion, and their investment is another important step as we double-down on our expansion in apparel and new categories,” said Eddy Lu, co-founder and chief executive officer of Goat Group.” As a strategic investor in Goat, Groupe Artemis will help us further accelerate our growth, particularly in fashion apparel, as we continue to drive forward with our mission to bring the greatest products together from the past, present and future.”

“Goat has established a rapidly growing, distinctive brand with tens of millions of younger luxury consumers, and our investment reflects our belief in their business model and the power of their technology and platform to tell the story of our brands,” said Francois-Henri Pinault, founder and president of Groupe Artemis. “We see significant opportunities for expanded partnerships and many synergies between Goat and our portfolio of brands,” added Mr. Pinault.

The investment follows established direct partnerships between Goat and Kering Group’s brands, such as Balenciaga, Alexander McQueen and its newest label MCQ.

Photo courtesy Goat Group