GoalRilla, best known for its basketball equipment and part of Escalade Inc., has come out with a line of training equipment.
This announcement is not as big a leap for Goalrilla as it might at first seem, according to Goalrilla Product Manager, Evan Lederman. “It all began for Goalrilla in 1991, with residential basketball systems that brought out the player's best game. Goalrilla's goal has always been to help the athlete train, learn, and enjoy the game the way it is supposed to be played. We've never compromised on this commitment,” Lederman explains.
“With our newly introduced training products, we are building on our reputation for durable sports training equipment,” Lederman continued. “From youth, high school, and college programs to your backyard, Goalrilla is the sports world's toughest and most versatile sports training equipment.”
Nowhere is all this any more evident than on the totally renovated, newly launched Goalrilla.com website. Without giving up any of its lofty position in the realm of premium residential basketball systems, Goalrilla clearly asserts itself as a Training Equipment product line for many sports-and it is obvious starting with the first glimpse of the new Home Page. Even the long-lived “Toughest on the Planet” taglines have given way to “THE POWER TO CHANGE YOUR GAME”.
Insiders explain that more than two years of market research, product design and development, input from coaches and players, and product testing lead to the initial success of the G Trainer, which was introduced to the marketplace just last year. The new website introduces four more “Trainers” designed to deliver the best training experiences for a variety of sports.
