GNC announced that it has appointed Nate Frazier as EVP, chief operating officer and Karlyn Mattson as chief merchandising officer effective August 9, 2021. Both will report to Josh Burris, CEO of GNC.

“I am thrilled to announce both Nate and Karlyn’s appointments,” said Burris. “Nate has been a catalyst of our retail turnaround, and we know that Karlyn’s wealth of consumer-centric merchandising expertise will result in a better experience for our consumers. These moves will further strengthen GNC’s executive leadership team and accelerate our business transformation as we work to take our iconic brand to new heights.”

Frazier was most recently SVP of operations at GNC where he led its U.S. and Canada stores and operations and has been instrumental in orchestrating its retail restructuring and driving initiatives to improve its customer experience. He joined GNC in 2017 as VP of franchise operations and, earlier in his career, has held leadership roles at Abercrombie & Fitch, GameStop, Mattress Firm, and Berkshire Hathaway’s Helzberg Diamonds.

Mattson joins GNC from Zappos, where she was general manager of merchandising strategy, new business development and women’s fashion. Prior to Zappos, she served as chief merchandising officer at Famous Footwear and has held senior leadership roles in merchandising at Target and Macy’s. Mattson’s role will steer omnichannel merchandising, brand strategy, marketing, and product development as GNC works to meet growing consumer demand.

Photo courtesy GNC