Gnarly Nutrition inked a sales partnership with sales agency Method Outdoor Collective for its national sales strategy and retail activation.

Method Outdoor Collective was founded by Sasha Dietschi-Cooper, former VP of Sales at Burton and Prana. The business will target online and brick-and-mortar for new business, combining traditional boots-on-the-ground sales representation with national brand strategy and management.

Gnarly’s CEO Eli Kerr said, “Adding Method to our team is a sure-fire win for both Gnarly and our retail partners … From sales strategy to senior leadership and all the details in between, Method’s authentic and passionate approach aligns well with our brand, and we’re excited to embrace this firsthand through our partnership.”