Globe, the action sports footwear brand, announced a new multi-year commitment with two of the world's most prolific surfers, CJ and Damien Hobgood. The twins have been a part of the Globe family for nearly 15 years now.
Signing on to continue to represent Globe for Footwear and Cruiserboards, the 'Goods will remain as mainstays of Globe's brand in the surf market and ensure that global surf enthusiasts will be able to indulge in hi-fi Hobgood shred action in Globe's new surf film, 0000 (year zero).
In announcing the sponsorship, Matt Hill, Globe's CEO, said, “The Hobgoods have spent almost their entire careers sponsored by Globe and we see this relationship continuing in perpetuity. They are family. They will continue to be featured riders in our advertising and surf films and will continue to be involved with the brand in many ways. And later on, we still see a place for them to be involved with our brand in new and interesting ways outside of surfing and competition.”
With a few major trips already in the bag, Globe film Director and longtime friend of the Hobgoods, Joe G., expressed his feelings on the new deal and the Good's involvement in 0000.
“We've generated so much momentum over the years rolling with CJ and Damien and have channeled much of it into our new surf film project, 0000, which they will star in along side of Taj Burrow, Dion Agius, Yadin NIcol, Nate Tyler, among others. CJ and Damo continue to blow me away with their individual abilities to fly with young guys when its fun, but shift gears when it gets heavy and charge like no one else on earth.”
Other Globe sponsors include Dion Agius, Yadin Nicol and Nate Tyler.
